
An inside look at building a new product
Startup to Last
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Navigating Startup Challenges
In this chapter, the speakers explore their startup journey, focusing on coaching, collaboration, and the emotional complexities of being founders. They reflect on the importance of strategic guidance in marketing, the value of co-founders, and the personal challenge of transitioning from a busy work life to a sabbatical. Additionally, they discuss new marketing strategies for their CRM product, emphasizing authenticity, customer engagement, and the iterative process of product development.
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