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From Cop to Calculator to Expert Financial Modeler

CFO Bookshelf

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Do You Have Too Much Detail in Your Model?

i think getting intoe te the minutia of customers and skews tends to mass the real thing you're trying to accomplish. I would say 90 % of my models, i have what's called a unit rate about structure. If we spend a million dollars, we expect to get so many clicks, so many will become this. And then of those more, you just kind of keep boiling down that pyramid a using those drivers to you eventually get to the quantity level. That's pretty common. We do a lot of yawdling with some high level bill of material stuff. So for example, ive plagiarized at from a tool called alight planting that's no longer

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