Retargeting With Email Marketing – Scooping Up The Sales With Amy Bishop
The Email Marketing Show
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How to Optimize Your Ad Spend
The cardinal rule is really don't cannibalize what's already working, especially if it's coming through a less expensive channel. If you're sending your emails at irregular timeframes, it will be really hard for you as a media strategist or your team that's doing the media strategy to try to work around you. There are a whole different host of things that you can do with paid media to support email marketing on that side of the house. But with media, it's really easy to accidentally step on the toes of other channels.
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