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Rebuilding LEGO | A Burning Platform | 1

Business Wars

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The Rise and Fall of Galador: LEGO's Holiday Catastrophe

This chapter delves into LEGO's struggles in the early 2000s, centering on the disappointing live-action TV show 'Galador' that aimed to introduce a new toy line. The lack of marketing support led to poor ratings and financial fallout, prompting significant changes in the company's leadership.

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