You can scale any business this way in these five specific manners. So let me tell you how I discovered this scaling framework. A few years ago, I went to a meetup that I got invited to by a buddy who had just sold for $200 million. He invited me in six other businesses to this cabin by the lake. And so the businesses range between 30 on the low end and $250 million on the high end.
“Growth just happened as a consequence of not stopping and steady, consistent improvements over time.” Today, Alex (@AlexHormozi) talks shares with us the 5 different ways you can scale your business to reach millions in revenue and the pros & cons of each way to scale. So, which way to scale suits you?
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(3:16) - 1st way to scale is going up-market
(4:24) - 2nd way to scale is going down-market
(6:21) - 3rd way to scale is going adjacent-market
(8:39) - 4th way to scale is going broader
(11:55) - 5th way to scale is to go narrower
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