Faisal Siddiqui - How to build a big brand on a small budget
Let's talk branding
How to Build a Brand on a Small Marketing Budget
Digital video is key to unlocking bran building in the digil age. Average cost per view for video ad unit is ten cents. Whereis the cost per click for a performance ad base unit, say, a search? Is ten dollars. A brand led ad is an ad that tells you a bit about the company. It's not necessarily selling you a product. And it's targeted really broadly. Zodigital video is a great way of doing that at scale,. so long as that it's targeted very, very broadly.
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