The Silicon Valley Insider Show with Keith Koo cover image

Maya Bourdeau, Founder and Managing Partner of Attune - Persuasion Marketing

The Silicon Valley Insider Show with Keith Koo

00:00

The Power of Framing in Marketing Strategies

This chapter explores how framing impacts consumer perceptions and purchasing decisions, using real-life examples of companies navigating cultural challenges and public opinion. It highlights the significance of communicating product benefits effectively and understanding cultural frames in marketing strategies.

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