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401 Listen To Your Top 3% Superconsumers And Find What’s Weird | Building with Buyers

Christopher Lochhead Follow Your Different™

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Engaging Superconsumers for Growth

This chapter delves into the significance of identifying and connecting with 'superconsumers' who drive substantial revenue and growth for companies. It highlights the need for ongoing engagement to capture evolving customer preferences, which can inform product development and strategic partnerships.

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