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19min chapter
The Power of Visual Thinking in Product Management with Christoph Steinlehner
Prodity: Product by Design
Navigating Product Strategy with Visual Thinking
This chapter explores the critical importance of understanding both internal and external factors in product strategy while advocating for a solid foundational approach. It introduces the Mapper method, a structured six-step process that enhances decision-making and collaboration through visual tools and customer journey mapping. By emphasizing clear communication and incremental progress, the chapter shows how visual thinking can streamline workflows and improve engagement within teams.
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