Ben Smith says Semafor will take 10 years to get right
Channels with Peter Kafka
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FT's Africa Coverage Is the Part I've Read the Most
The FT's African coverage is aimed at a banker in the city of London and ours are aimed at a teacher or a therapist in Lagos. Each of our beats were sort of, I mean, we're trying to go fairly deep and verticalized. And so you think that does not exist somewhere else. That's what you're doing. You know, I guess we didn't really think about it in terms of, you know, drawing circles on the map of each, or on a whiteboard of each other publication and trying to find a land. We more were thinking, okay, how could we ... start from scratch?
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