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Ben Smith says Semafor will take 10 years to get right
Channels with Peter Kafka
FT's Africa Coverage Is the Part I've Read the Most
The FT's African coverage is aimed at a banker in the city of London and ours are aimed at a teacher or a therapist in Lagos. Each of our beats were sort of, I mean, we're trying to go fairly deep and verticalized. And so you think that does not exist somewhere else. That's what you're doing. You know, I guess we didn't really think about it in terms of, you know, drawing circles on the map of each, or on a whiteboard of each other publication and trying to find a land. We more were thinking, okay, how could we ... start from scratch?
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