Outbound Kitchen - B2B Sales Podcast cover image

OK20: From 0 to 2,300 Meetings: Building an Outbound Sales Machine - Matt Roberts, Head of Sales Development at Mosaic (acquired by HiBob)

Outbound Kitchen - B2B Sales Podcast

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Intro

This chapter delves into the initial steps of developing an outbound sales strategy at Mosaic, emphasizing the significance of grasping the finance industry and the company's software offerings. It highlights the importance of education, leadership engagement, and customer insights in defining effective sales strategies and profiles.

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