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Episode #20: Interview with William Wong

Naturalistic Decision Making

00:00

The Psychology of Everyday Things

Don Norman's principles, I found them very liberating. This work helped me understand that we can rationally create user interface designs. Penny Sanderson influenced my career in a really big way. We won a project to design the cognitive systems engineering based UI for hydroelectricity generation company in Australia. It was when Australia deregulated its electricity market. So hydroelectricity companies now had to be profit driven rather than just managing system safety and water levels.

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