The Stockdale Paradox

The Stockdale paradox is this essence of when you're communicating in a leadership situation, balance the brutal facts with the preservation of hope. High performance organizations and the marketing team contends to do what they say they're going to do. And then the lower performing ones are staffed with people who just do what they said they'd do. So on your path from where you sit today to a big leadership position, just keep this in mind.