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Starbucks' Business Model Challenges
The chapter delves into Starbucks' unique situation with customer deposits on its app, its accounting for unredeemed gift cards, and the impact of declining same store sales. It explores the importance of the app for Starbucks, premium pricing strategies, and struggles with maintaining brand image in a competitive market. Additionally, it discusses details like Starbucks Reserve locations, small retail branding elements, and efforts to increase efficiency through the siren system.