2Bobs—with David C. Baker and Blair Enns cover image

When Your Engagement Level Drops

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Build a Personal Brand

People are making decisions around which firms to use not just based on capability and expertise, but also trust. So there is room for you as the leader of a firm. It doesn't mean you have to leave your firm. It just means that you have a slightly different approach to it. There's this firm that's led by this person who up until this point has tried to stay invisible, but is now intentionally building a personal brand.

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