Episode 107: Paige Bilins on what 2025 holds in store for CTV
Marketecture: Get Smart. Fast.
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Examining Fair Pricing Practices in Retail Media
This chapter examines Pepsi's alleged violation of the Robinson-Patman Act concerning exclusive pricing deals with a major retailer. It highlights the implications for fair marketing practices and the challenges faced by smaller retailers in the evolving landscape of retail media strategies.
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Transcript
