Rethinking Consumer Behavior

In this episode of the We Have A Meeting podcast, legendary advertising thinker and behavioral economics advocate Rory Sutherland joins hosts Jack Frimston and Zac Thompson to explore the psychology and creativity behind game-changing business strategies. Known for his unconventional insights and wit, Rory delves into how understanding human behavior can help businesses unlock new growth pathways that conventional thinking often overlooks.

Drawing from his vast experience at Ogilvy and his work in behavioral science, Rory shares thought-provoking ideas on influencing consumer decisions, designing memorable experiences, and embracing "inefficiencies" that can actually be market differentiators. He challenges traditional business logic, offering fresh perspectives on everything from pricing strategies to brand storytelling—all backed by insights into how people really think and make decisions.

This episode is a must-listen for entrepreneurs, marketers, and curious minds eager to elevate their approach by blending psychology with strategy. Tune in for a fascinating conversation on behavioral insights, creative problem-solving, and the principles that can transform your business by simply seeing things differently.

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