i'm just trying to understand your evolution from things that might have been more fact based reporting to documentary film making. And then ultimately moving us towards your early work with immersive journalism, and wondering if there was a desire to move towards things that created greater ampathy or greater emotional impact for your audience. I think one thousand percent. So, you know, print is very powerful, right? Scritched it on a page. Riht, there're just a little dark lines on diland. But yet the meaning coul be so profound and so important to connect with story. That's one of the hang on a second. This kond of technologys offer a way to do