If you build an enormous business, you'll do all five of these expansion scaling methods. All right. So let's dive in. The first thing that you can do if you envision a triangle is to go up market. And over time, you start a niche and then you expand. You can do any of these things and over time you would do all of them,. But these are all directions. Go down market. If I were selling to hair salons, again, this would be selling to hair stylists, all right?

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