What Killed Red Lobster? | Swimming with Sharks | 2
Business Wars
00:00
The Struggle and Resilience of Red Lobster
This chapter delves into the financial decline of Red Lobster, highlighting its Chapter 11 bankruptcy and store closures due to management missteps and shifting consumer tastes. Despite these challenges, there is a glimpse of optimism for the brand's revival through new ownership and targeted marketing efforts to engage younger diners.
Transcript
Play full episode
