How to do Personalized New Business Outreach at Scale, With Dan Englander
The Agency Profit Podcast
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What's Changed About the Way That We Buy Complex Services?
The starting point for agency profitability is always having more work than you know what to do with in your pipe line. That's what allows you to do all the things that make you profitable. Say no to clients, ask for the amount of money that you need, be diligent about scope and just have leverage in the sales process. And i think that as part f like markets getting mature,. there's a high degree of scepticism, right? An the scarce commodities no longer that information. It's trust. Your corps value is much more subtle and ephemeral, and nobody gets to experience it until after it's been delivered. So our whole philosophy is why not start with those people,
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