How to Optimize Your SEO for Retention

There's two ways to think about this kind of content that we haven't addressed yet. One is transactional content. So people just want to buy that would be they would append a keyword in their search of like buy or if it's a local search near me. The second piece on that and many people don't think of SEO as a retention strategy, you want to create content that reminds them that your product also does that. With SurveyMonkey, we have millions of users that have signed up throughout our almost 20 years of existence. And they may already have accounts with us where they may have dormant accounts or they may have active accounts. They just didn't realize that we were the