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#944 - Will Storr - A Masterclass In Storytelling

Modern Wisdom

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Identity and Storytelling in Advertising

This chapter explores how identity shapes consumer behavior and the effectiveness of advertising strategies. It delves into the role of narrative in influencing societal perceptions and highlights the consequences of misaligned messaging through various branding examples. Additionally, the chapter examines the Theranos case to illustrate the profound impacts of storytelling on credibility and decision-making.

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