2min chapter

Content, Briefly cover image

Voiceflow: Kristin Hillery on bringing a new category to market

Content, Briefly

CHAPTER

How to Fix Traffic Tanking

A screenshot of three real people, face name, and their positive response to it carries so much more weight than those like anonymous 100 people who hit the site. I can tell you that really sad numbers taking story that happened to me recently. It's even better now, but definitely in that moment, it feels like the end of the world. So make sure you check for this. Please do.

00:00
Speaker 2
It's funny how you could publish a blog post. It gets 100 page views and you'd be like, Oh, what a disappointment. But if you have a screenshot of three real people, face name, and their positive response to it, that carries so much more weight than those like anonymous 100 people who hit the site. So I think it's great. Keeping track of that stuff, I feel like is good like hygiene for reporting. I also think sometimes it's really good for morale of content teams. Yeah. When you can say like this person who works at this company who is part of our target audience said these things like that goes a long way, especially when like the data doesn't always tell the story you wanted to tell. Sometimes numbers go down, you know, and like you have to figure out why, but also like that can be quite defeating for a team who's really working hard and like that anecdotal stuff sometimes can be like the
Speaker 1
anchor that sort of keeps it all together. I can tell you that really sad numbers taking story that happened to me recently. Please do. Okay. So we launch pathways, our rebranded, redesigned blog looks amazing. So happy with getting a great response. But then a few days later, we noticed, wow, traffic is really tanking. What's going on? This is really bizarre. Dig into it a little bit more. Oh, well, it was pushed live with no index
Speaker 2
tags. No. So
Speaker 1
it was all scrambled like, oh, wow. Okay. We're going to need to fix this. And there was a whole bunch of things that I did to fix that really quickly. And it's recovered. It's even better now, but definitely in that moment, it feels like the end of the world. So make sure you check for this.

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