Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold cover image

GUEST: Why Every Company Needs an Event! w/Tahira Endean Head of Program IMEX | Ep. 418

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

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What IMEX Looks For When Curating Sessions

Tahira describes how she balances program diversity, avoids repetitive AI sessions, and tailors content to regional audience needs.

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