E002: Creative Testing, Content Creation and Ad Performance Analysis
Marketing Operators
00:00
Ad Budget Allocation and Testing Strategies in Advertising
This chapter delves into the strategies for managing budget fluctuations between ABO and CBO, including reallocating budget from underperforming tests to successful campaigns and maintaining daily budget projections. The speakers also discuss considerations for testing ABO despite signal strength concerns and implementing bid cap strategies.
Transcript
Play full episode
