Why Sport? You'll Live Longer

Nike was a main sponsor and the theme of Nike's Olympic advertising campaign was, Why Sport? When the commercial aired during the opening weekend of the games, NBC was immediately inundated with angry calls and complaints from viewers. Parents objected to the fact the ad ran at prime time during family viewing hours and that the ad had upset their children. Even though Nike had used the oldest horror cliche in the book, a chainsaw wielding maniac chasing a girl through the woods at night, context was everything. The commercial was quickly yanked.