Google Ads Are More Prominent Than Ever

People who claim that SEO is dead usually say that Google ads are more prominent than ever. Organic click through rate for first position on google.com is around 40%. That means around 40% of searches will click on the first organic result. Because ads are usually less relevant, ad click through rate has tended to be lower. Click through rate for top ad position is around about 2.1% on average. So it's about a 20th of what the top organic position is. You should be running Google ads provided the economics work for you. And you should be running organic organic gives you mass volume of traffic because a certain proportion of people still scroll down and they click on organic results.