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#67: NEW—A Sales Framework for People Who HATE Selling

Marketing Made Simple

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The Bridge From the Problem to the Solution

After people have created a plan for their customers to buy the product, what is the next step in the framework? Well, we've built the bridge from the problem to the solution. However, there're still some people who don't want to cross the bridge. And what you want to do then is paint the stakes. If you do or do not buy this product, you can say, dan, i don't want you to have backaches any more.

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