Spraker is a very old and obscure icelandic word. It's even a word that native icelandic speakers don't know, necessarily. And i love the fact that we have a word in icelandic that is used exclusively to describe women. I think it's a, you know, i think it says something about the state of general quality here as well. The benefit to business is to the bottom line. Companies that are more diverse, and not just in terms of gender, but in all for of diversity, are more successful companies.