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The Role of Authenticity in the Success of a Brand with Lou Panaccione

Entrepreneurs on Fire

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The Role of Authenticity in Brand Success

Oofos.com founder Lou Schulder says authenticity is important to the success of a brand. The company has donated $3.4 million to cancer research and treatments through its Project Pink program. "We wouldn't have created that program if it wasn't for the fact that we were a mission-driven company," Schulder said.

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