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The Movie Star Playbook: Adam Driver Edition. Plus: Did the Superhero Era Just Die?
The Big Picture
The Cultural Turning Point
The box office this past weekend was still down 30%, even though it's, you know, been up from where it was the last couple of years. I think that we don't yet know what it fully looks like, but something is different now. We've gotten to this release pattern where like everything clears out for a superhero movie. And the bombs, the whole,. you know, the paper bag kind of pushes through and explodes.
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