"Start With No One Cares" - Agency founder Emily Jeffrey-Barrett on starting an agency during the pandemic and breaking the news to clients that people just don't care as much as they think they do.
Confessions of a Creative Director
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The Power of Words in a Visual World
This chapter explores the vital role of copywriting in advertising amidst a landscape dominated by visuals and AI content. The speakers share insights on their agency's philosophy that prioritizes articulate communication, the cultural challenges of brand transitions, and the significance of aligning with ambitious clients. They also discuss key principles for creative success, including confidence, clarity, and collaboration, while emphasizing the importance of fostering a supportive environment for future creatives.
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