keith cunningham: I've developed a set of rules that, effectively, the rules are designed to protect me from me. And so what i need is a set of boundaries, or guard rails. It's got to be a business where i bring my experts, but not my times. Since i'm not, i don't have operator muscle. The business is that we're in that we own. But it turns out the key to creating business or financial success is to avoid in stupid things.