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S2:E13 | How Logan Lyles Thinks About The Evolution Of Marketing to Nearbound and the "Who Economy"

How Leaders Think with Kenny Lange

CHAPTER

Understanding Nearbound Marketing

This chapter explores nearbound marketing, emphasizing the significance of a well-defined Ideal Client Profile (ICP) and collaboration with solutions partners. It outlines five key phases of this strategy and discusses the benefits of permissionless co-marketing for refining audience insights and enhancing trust.

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