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S2:E13 | How Logan Lyles Thinks About The Evolution Of Marketing to Nearbound and the "Who Economy"

How Leaders Think with Kenny Lange

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Understanding Nearbound Marketing

This chapter explores nearbound marketing, emphasizing the significance of a well-defined Ideal Client Profile (ICP) and collaboration with solutions partners. It outlines five key phases of this strategy and discusses the benefits of permissionless co-marketing for refining audience insights and enhancing trust.

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