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5min chapter
Marketing Channel Fight Club: What Marketing Channel is best?
Marketing Against The Grain
Having a Virality Business?
Kieran: Virality is like hard to get going, but it's huge upside if you can get it right. Darren: I'm talking about organizing and running your own events not sponsoring trade shows or industry events. Kip: How can you run the most impactful event for the lowest cost of just raw dollars? Kieran: The predictability is low, but the upside is high.
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