Sally Kohn: The media's coverage of the potential UPS strike has focused on how it affects you, the consumer. She says this is a form of pseudo service journalism that turns people into hyper-solipsistic individualists. Kohn: In 1997, when teamsters went on strike for more full-time jobs, they resonated with public because they were too poor to work in corporate America. This kind of reporting shifts towards pro-worker coverage before there was a temporary shift back toward workers' concerns and questions about inequality.