Acquired cover image

FTX (with Sam Bankman-Fried & Mario Gabriele)

Acquired

CHAPTER

Navigating the Crypto Exchange Landscape

This chapter discusses the formation and growth strategies of a new player in the cryptocurrency exchange market, particularly FTX. It highlights the impact of regulatory challenges, the importance of branding, and the need for innovation in a competitive landscape. The conversation covers strategic decisions related to product offerings, market expansion, and engaging both institutional investors and everyday users.

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