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British American Tobacco: Clearing the Air - [Business Breakdowns, EP.162]

Business Breakdowns

CHAPTER

Navigating Tobacco Regulations: The Zinn Experience

This chapter explores the regulatory challenges faced by reduced-risk tobacco products, specifically highlighting the rise of Zinn within a complex legal framework. It examines the competition from established brands and the strategic shifts being made by British American Tobacco as they seek to adapt in the evolving market.

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