How to Make Your Email Program More Awesome

I think the biggest blocker with email is so much you can do with it. It's a very complicated market in channel, and I think the biggest problem markets have is knowing where to start. Getting really practical with email is really, really important. Just making sure that you're actually delivering work rather than just thinking about work and talking about it. You'll probably find there's a threshold about halfway between completely generic and incredibly granularly segmented and one to one.