9min chapter

Your Brain at Work cover image

The "Aha" Moment: How Insight Transforms Organizations

Your Brain at Work

CHAPTER

Measuring the Intensity of Insights with the Eureka Scale

Exploring the importance of measuring the strength of insights and introducing the Eureka scale, categorizing insights into levels one to five based on their impact and likelihood of action, with level five insights being transformative moments that reshape perceptions and behaviors.

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