Exploring Blockchain's Potential in Ad Tech and Data Exchange for Large Companies

Adam Helfgott is a serial entrepreneur with 20+ years of experience building tech companies in media and Web 3.0.

Prior to co-founding Valence, he co-founded, built, and sold marketing technology companies eCamp.net and Lookbooks.com and is the current Executive Chairman of the Board of Madhive, an adtech company.

Adam is the founder of the non-profit consortium Ledger Alliance, home of AdLedger, with a mission to create open technical standards that leverage blockchain and cryptography in digital media with a focus on portable identity and value attribution. Today, AdLedger encompasses more than 90 members, representing brands, publishers, agencies, and tech companies.

Adam also serves on the advisory board of Blockdaemon. 

Twitter: https://twitter.com/adamhelfgott

LinkedIn:https://www.linkedin.com/in/adamhelfgott/