Intro

This chapter explores the journey of a music duo as they transition from YouTubers to a successful touring act. They highlight the significance of visual elements in their music, their DIY production methods, and the strategies behind their viral content.

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Episode notes

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Fly by Midnight is comprised of Justin Bryte and Justin Slavo, two best friends who honed their craft in New York and are now making waves in Los Angeles, creating and self-distributing emotive pop music.

In the episode, they discuss their journey as independent artists, starting with cover videos on YouTube and transitioning to original music. They talk about the intentional decision to release covers alongside their original music to maintain their existing fan base. The duo reflects on the importance of DIY and the value of creating high-quality content on a low budget. They also discuss the challenges of gaining industry recognition and label interest, as well as the changing landscape of virality on platforms like YouTube and TikTok. Fly By Midnight discusses their approach to creating viral videos and their experimentation with different types of content. They also talk about their experiences with booking agents and their plans for future releases.

Chapters

00:00 Intro

04:53 The Thrill Tour

08:17 From Covers to Originals

19:10 Content on a Budget

28:50 Label Involvement

37:59 Balancing Virality and Authenticity

44:46 Animation and Video

52:42 Keeping Content Fresh

1:00:21 Distribution

1:11:12 Making it in the New Music Business

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