Subscribe to DTC Newsletter - https://dtcnews.link/signup
In this episode of the DTC Podcast, host Eric Dyck welcomes Avery from Ad-venturous and Taylor Cain from Pilothouse to break down key takeaways from Mother’s Day campaigns and how they inform Q4 preparedness.
🎯 Key Topics Covered:
- Meta’s evolving ad ecosystem: Advantage+ Shopping is being replaced by Sales campaigns—test both now.
- Creative strategies for gifting: Use creator-generated content that speaks to gift buyers, and keep promos simple and clear.
- Memorial Day as a testing ground: Why testing promos and creative during Memorial Day sets the stage for successful Q4 execution.
- Efficiency vs. scale: Many brands are prioritizing margin over raw volume—learn how this shift affects ad strategies.
🔑 One Big Idea: Start testing now. Memorial Day is your launchpad for Q4 insights and optimizations.
Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtc
Timestamps
00:00 – Meta Mother’s Day promo variations and strategies
02:00 – Instant’s role in email capture and revenue recovery
04:30 – Creative tactics for giftable brands around Mother’s Day
07:00 – Meta’s CPM trends and scaling insights
10:00 – Threads’ emergence and media buying implications
12:30 – Memorial Day as a Q4 testing ground
16:00 – Memorial Day offer strategies and testing recommendations
19:00 – Future plans for the Adventurous podcast
Hashtags
#DTCMarketing
#MetaAds
#EcommerceStrategy
#Mother’sDayMarketing
#DigitalAdvertising
#CreativeStrategy
#Q4Planning
#ThreadsSocialMedia
#MemorialDaySales
#AdventurousPodcast
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
