Airbnb is tightening regulations. Mom-and-pop hotel owners are retiring in waves. And the modern traveler doesn’t want cookie-cutter rooms anymore — they want design-driven, Instagrammable stays with real hospitality baked in.
In this episode, Rich breaks down the exact playbook he used to escape his 9–5 as an air traffic controller and build a fast-growing boutique hotel portfolio with seller financing, AI, and influencer-powered marketing. You’ll hear how he bought hotels for six figures down, doubled revenue in 60 days just by turning on OTAs, and why boomers offloading no-tech properties is the biggest wealth transfer no one’s talking about.
Rich also reveals the levers that make boutique hotels scale way faster than Airbnbs ever could: dynamic pricing with AI, automated concierge systems guests think are human, turning innkeeper suites into revenue, amenity-fee arbitrage, and a weekly influencer pipeline that no big-brand hotel can replicate.
If you’ve ever wondered how to get into hotels without being “rich,” or how boutique assets can outperform multifamily in today’s market, this is the blueprint — from acquisition to operations to forced appreciation.
Tap in. This episode will change the way you look at hospitality forever.
This is an episode of Rich Somers guesting on George and Carter Cofield's podcast.
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