Using the Words That They Care About

At pair ralie, we focus on a quarrying where customers so well. We design for human centredness, for dignity, for inclusion and beauty. Those are the things i care about. Instead of driving demand to increase customer acquisition next quarter,. And these are the resources i need to do it. I just have a different process. My story telling has been much more about what words do they care about? Demand, customor requisition, discord, revenue - at owid use those words to explain the what i am doing. It doesn't hound me by ampathy for your audience you're trying to impact. You feel that way e all the time? No one