52 - Identifying True Intent | Demand Gen Live S1 x24
GTM Live
00:00
Is Your Business Getting Results?
Marketing is a gray area with a million nuances, right? Like, i 100 % believe the north star is revenue and custom requisition costs. Yet i'm not comfortable guaranteeing results. Measure the success of each activity individually. Make stotl sense. How would you bridge that gap from revenue model actual revenue coming in from a marketing standpoint? Then it's just basically ten running experiments through different channels and seeing what works.
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