So you’ve nailed your product positioning. Now what?
Positioning with April Dunford
The Importance of Putting Someone in Charge of Your Document
"If you don't put somebody in charge, then the next thing you know is people are going to be in there messing with things," he says. "In my experience, if you have a product marketing team or there's a product marketer on the team, product marketing is the obvious candidate to own that." 'Someone has to be the boss of this document to make sure that they're the shepherd of it and it doesn't change unless we decide it needs to change,' Mark Zuckerberg adds.
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