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Juliette Kopecky — Life of a CMO, Marketing in "Boring" Industries, & Interning with Guy Kawasaki

Everything Is Marketing

CHAPTER

Is There a Balance Between Traditional and New Marketing Strategies?

I'm curious i ou can talk about a sort of the balance of, you know, working with tried and trew can play books and tactics and strategies that you seen before. Or trying to escape the echo chamber and think outside the box and do somethingalittle bit different. Well, for me, as somebody who has worked in marketing for many years now, and especially within start-ups, experimentation is so important. I mean, at the end of the day, ind marketing, for so much of it, what you're trying to do is build a able and meaningful relationship with potential customers,. But there's oing to be different ways that you can do it and different things

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