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A Gentle Comparison Of Strategy At BBDO And VMLY&R - David Moreno, BBDO (Effie Index Series)

Sweathead, A Strategy Podcast

CHAPTER

The Importance of Communication in the Military

In Australia we have a march every year the Anzac Day parade but generally speaking unless you have family or friends who are in the military you don't hear a lot about the military. It's been interesting to see the military that different arms communicate in the US over the years. There is a lot at No Graphene Ridge research that happened at the high school and college level like really getting and talking to the people who are going to be future recruits of them. People were afraid that they couldn't be themselves in there. Navy has become so experiential in terms of bringing the Navy to where they are.

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